Ahmed Baig

Portfolio 2025

Work

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User Experience & Design for

Enterprise Digital Products

and more since 2010

Hello ✋🏼! I am Ahmed, a Product Design Generalist.

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In the the past decade I have designed for B2B Enterprise Products focussed on Technical and Developer-centric Workflows, across Telco Virtualization, Cybersecurity, and Automation at Nokia.

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Currently I am driving Product Design for Semantic Modelling Platform at AtScale.I thrive by applying Human Centred Design Processes, while balancing product goals and engineering constraints with focus on efficient workflows for the end users.

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With an Engineering Background in Computer Science, I easily integrate with highly technical Product & Engineering teams enabling smooth delivery of Business goals through Design.

Work History

Senior UX Designer @ AtScale

Oct 2023 - Present

Part of a small UX team of two, a Design Director and a Senior Designer(me).

Responsible for hosting Stakeholder Interviews, Synthesizing Findings, Defining Workflows, UI & Interaction Design, Internal User Validation, Design Documentation, Design Systems & Information Architecture, Continuous Improvement

SELECT PROJECTS

Google Sheets Connector

Enterprise UX

Shipped : V1.0, Jul 2025

Enabling smaller customer teams to use AtScales Semantic Layers seamlessly with Google Spreadsheets as an Analytics and reporting tool

Read full case study →

AtScale 2.0 Design system

Design Systems

In Phased-Development : Since Q1 2024

Developing a design system for modularity and scale to improve consistency in usability across features and efficiency during design for a growing design team.

Read full case study →

Senior UX Designer @ Maximus Canada

Apr 2023 - Sep 2023

Short term contract position as a UX designer for a project supporting Ministry of Health, Ontario

Worked directly with the ministry of health conducting SME interviews and

The improved usability combined with differentiating features of Cloud Network Orchestrator resulted in product’s survival and considered a bench mark for the rest of the products in a Suite of products in the Telco Management & Orchestration framework during a major merger involving competing product portfolios.

Briefly accepted a promotion as a Product manager with dual focus on UX Design for the entire suite of three sister products. Gave up the position of Product manager to only focus on product design when I observed, the efforts was spread too thin between two roles.

Joined central design team in Ottawa in 2019. Took up the responsibility of design for multiple products across Telco Cybersecurity while supporting and mentoring a designer for my previous product in Bangalore.

Identified a major gap in consistency of product experience among product that use network visualizations and took up the initiation for defining & designing a design system for Building Node-based Diagrams and Network Visualization.

Senior UX Designer @ Nokia

Jul 2015 - Apr 2023

Joined as a Senior UX Designer for Cloud Network Orchestrator team in Bangalore. Completely new to the Telco domain, levelled up to the technical knowledge with focussed domain training and continuous SME and stakeholder interviews through the first four months.

Identified user workflows, redesigned information architecture, interaction design patterns to consistently align with Nokia’s product design language and drastically improved usability and visual design of product that was then in an MVP phase.

The improved usability combined with differentiating features of Cloud Network Orchestrator resulted in product’s survival and considered a bench mark for the rest of the products in a Suite of products in the Telco Management & Orchestration framework during a major merger involving competing product portfolios.

Briefly accepted a promotion as a Product manager with dual focus on UX Design for the entire suite of three sister products. Gave up the position of Product manager to only focus on product design when I observed, the efforts was spread too thin between two roles.

Joined central design team in Ottawa in 2019. Took up the responsibility of design for multiple products across Telco Cybersecurity while supporting and mentoring a designer for my previous product in Bangalore.

Identified a major gap in consistency of product experience among product that use network visualizations and took up the initiation for defining & designing a design system for Building Node-based Diagrams and Network Visualization.

SELECT PROJECTS

Nokia Cybersecurity Dome

Enterprise UX

Shipped : V1.0, Q4 2022

Enabling smaller customer teams to use AtScales Semantic Layers seamlessly with Google Spreadsheets as an Analytics and reporting tool

Read full case study →

CNS Diagram Design System

Design Systems

Shipped : V1.0, Q3 2022

Developing a design system for modularity and scale to improve consistency in usability across features and efficiency during design for a growing design team.

Read full case study →

Design Practice Lead @ WowLabz

Oct 2023 - Present

Part of a small UX team of two, a Design Director and a Senior Designer(me).

Responsible for hosting Stakeholder Interviews, Synthesizing Findings, Defining Workflows, UI & Interaction Design, Internal User Validation, Design Documentation, Design Systems & Information Architecture, Continuous Improvement