
Ahmed Baig
Portfolio 2025
Work
About + Resume
On the side
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User Experience & Design for
Enterprise Digital Products
and more since 2010
Hello ✋🏼! I am Ahmed, a Product Design Generalist.
In the the past decade I have designed for B2B Enterprise Products focussed on Technical and Developer-centric Workflows, across Telco Virtualization, Cybersecurity, and Automation at Nokia.
Currently I am driving Product Design for Semantic Modelling Platform at AtScale.I thrive by applying Human Centred Design Processes, while balancing product goals and engineering constraints with focus on efficient workflows for the end users.
With an Engineering Background in Computer Science, I easily integrate with highly technical Product & Engineering teams enabling smooth delivery of Business goals through Design.
Work History
Senior UX Designer @ AtScale
Oct 2023 - Present
Part of a small UX team of two, a Design Director and a Senior Designer(me).
Responsible for hosting Stakeholder Interviews, Synthesizing Findings, Defining Workflows, UI & Interaction Design, Internal User Validation, Design Documentation, Design Systems & Information Architecture, Continuous Improvement
SELECT PROJECTS

Google Sheets Connector
Enterprise UX
Shipped : V1.0, Jul 2025
Enabling smaller customer teams to use AtScales Semantic Layers seamlessly with Google Spreadsheets as an Analytics and reporting tool
Read full case study →

AtScale 2.0 Design system
Design Systems
In Phased-Development : Since Q1 2024
Developing a design system for modularity and scale to improve consistency in usability across features and efficiency during design for a growing design team.
Read full case study →
Senior UX Designer @ Maximus Canada
Apr 2023 - Sep 2023
Short term contract position as a UX designer for a project supporting Ministry of Health, Ontario
Worked directly with the ministry of health conducting SME interviews and
The improved usability combined with differentiating features of Cloud Network Orchestrator resulted in product’s survival and considered a bench mark for the rest of the products in a Suite of products in the Telco Management & Orchestration framework during a major merger involving competing product portfolios.
Briefly accepted a promotion as a Product manager with dual focus on UX Design for the entire suite of three sister products. Gave up the position of Product manager to only focus on product design when I observed, the efforts was spread too thin between two roles.
Joined central design team in Ottawa in 2019. Took up the responsibility of design for multiple products across Telco Cybersecurity while supporting and mentoring a designer for my previous product in Bangalore.
Identified a major gap in consistency of product experience among product that use network visualizations and took up the initiation for defining & designing a design system for Building Node-based Diagrams and Network Visualization.
Senior UX Designer @ Nokia
Jul 2015 - Apr 2023
Joined as a Senior UX Designer for Cloud Network Orchestrator team in Bangalore. Completely new to the Telco domain, levelled up to the technical knowledge with focussed domain training and continuous SME and stakeholder interviews through the first four months.
Identified user workflows, redesigned information architecture, interaction design patterns to consistently align with Nokia’s product design language and drastically improved usability and visual design of product that was then in an MVP phase.
The improved usability combined with differentiating features of Cloud Network Orchestrator resulted in product’s survival and considered a bench mark for the rest of the products in a Suite of products in the Telco Management & Orchestration framework during a major merger involving competing product portfolios.
Briefly accepted a promotion as a Product manager with dual focus on UX Design for the entire suite of three sister products. Gave up the position of Product manager to only focus on product design when I observed, the efforts was spread too thin between two roles.
Joined central design team in Ottawa in 2019. Took up the responsibility of design for multiple products across Telco Cybersecurity while supporting and mentoring a designer for my previous product in Bangalore.
Identified a major gap in consistency of product experience among product that use network visualizations and took up the initiation for defining & designing a design system for Building Node-based Diagrams and Network Visualization.
SELECT PROJECTS

Nokia Cybersecurity Dome
Enterprise UX
Shipped : V1.0, Q4 2022
Enabling smaller customer teams to use AtScales Semantic Layers seamlessly with Google Spreadsheets as an Analytics and reporting tool
Read full case study →

CNS Diagram Design System
Design Systems
Shipped : V1.0, Q3 2022
Developing a design system for modularity and scale to improve consistency in usability across features and efficiency during design for a growing design team.
Read full case study →
Design Practice Lead @ WowLabz
Oct 2023 - Present
Part of a small UX team of two, a Design Director and a Senior Designer(me).
Responsible for hosting Stakeholder Interviews, Synthesizing Findings, Defining Workflows, UI & Interaction Design, Internal User Validation, Design Documentation, Design Systems & Information Architecture, Continuous Improvement